fifteen is Netflix
For coffeetainment
That feeds you with Optimal contents
Every 15 days
As the world's first AI-powered coffee subscription service platform, "fifteen" connects more hidden coffee beans directly to more customers, allowing subscribers to actively and easily enjoy the world's best variety of coffee beans that best suit their preferences with the help of AI.
global coffee belt
The majority of coffee-producing countries worldwide are concentrated between the latitudes of 25 degrees north and south. Most of these countries are developing nations in Africa, Central and South America, and Asia, with approximately 25 million households engaged in coffee cultivation.
Through "fifteen," Pietas aims to help small and medium-sized coffee plantations of less than 50 hectares and build schools/hospitals for the 25 million households with approximately 100 million families in these countries.
In particular, we are interested in improving the quality of life of women workers in the coffee industry.
​Hyper-personalized coffee service
Customers are already accustomed to hyper-personalized content and services through platforms such as YouTube, shopping, and financial services.
In this context, they are also prepared to enjoy coffee as a 'hyper-personalized content' - an experience tailored to their individual preferences.
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However, the demand for hyper-personalization extends to the uniqueness of taste, which varies moment by moment for each customer and service user (Segment of one).
It requires a level of individualization that is ever-changing based on factors such as time, season, and emotional mood—a dynamic, unpredictable, and unstructured "flavor."
Customer Segmentation
Segment of Many
Segment of One
A new type of medium, mediator is needed to solve the irregularity of the supply and taste demand of 500 types of coffee beans around the world.
coffee farm
• Partner with coffee farms in over 50 countries worldwide to supply diverse coffee beans
• Implement a scientific and ecologically friendly process to ensure quality and taste preservation or consistency
• Supply decaffeinated and naturally low-caffeine coffee beans
"A new form of mediator
Content Supply Channel, fifteen"
• Apply data analytics for hyper-personalization services
• Utilize AI-based algorithms for individualized optimal variety recommendations and purchase cycle management among 120 to 500+ varieties
• Offer a diverse range of specialty coffee varieties through web and app platforms, treating them akin to content on platforms like Netflix
consumer
• Enjoy hyper-personalized coffee recommendations based on individual preferences and profile tracking
• Track and analyze each individual's consumption cycle to induce consumption and purchases during 15 days, providing the more optimal better flavor/unami experience
• Enjoy media contents on coffee beans and the lives of coffee farm owners and workers
• Participate in seminars related to coffee cupping and brewing
Ecosystem
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10s of Thousands providers
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Thru. Mediators
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Hundreds of bean brands
Brand Position
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Local/Regional Green Bean Provider
Data Explosion
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Distribution/consumption data of coffee centered around distributors and large-scale franchises
fifteen
100s of Millions customers
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Direct Sales to global customers
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Millions customers for each farm
Global Coffee Brand​
Data Explosion
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Detailed information related to farms, narrative about coffee beans, and an explosion of 360-degree data on coffee consumers
fifteen
service membership
Coffee is not a mass produced commodity in factories but rather a limited agricultural product with an annual harvest.
Therefore, the number of subscribers to fifteen must also be restricted.
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Hence, the membership of fifteen is provided only to a limited group of individuals invited by fifteen ambassadors. In other words, fifteen is a "specialty coffee service for special people."