Coffee that accounts for the second-largest world cargo/goods volume after petroleum is mostly produced in countries in Africa, Central and South America, and Asia. These countries hold a significant position in the coffee industry, and many people in the countries depend on coffee farming for their livelihoods. Pietas aims to grow together with small to medium-sized farms (50 hectares or less) that attempt healthy farming practices and seek to improve the lives of coffee farmers and laborers. Pietas introduces a new coffee service model that returns profits by collaborating with such farms, emphasizing the "Grow-together Strategy."

Starting with a collaboration with Daterra, a farm in Brazil that is among the most advanced in the world and is committed to preserving the Earth's ecosystem through water and energy farms, Pietas provides the finest coffee on a new platform where coffee farms and consumers directly connect.

The world's first AI-based coffee subscription service platform, "fifteen," offers a "Coffeetainment" service. This platform recommends and manages the most suitable coffee beans from around the world for respective subscribers through the AI algorithm.